Wujun Chan
content marketing
3,000$/month
Current status
Prospective Student
About me
With 5 years experience in social media marketing, I specialise in brand promotion, content creation and activity planning for FMCG like liquor, catering, smartphones.
Familiar with social media operaton, including strategies and integrated campaign ,to raise brand voice and promote sales.
Expert in various content creation, including brand voice, product introduction, as well as social media posts.
Cooperate with in-house designers and external agency to complete promoting materials,such as KT Board,roll-up and menu.
Good at logical analysis, writing,editing, coordination and organization.
Photos
Work Experience
project coordinator
E-commerce project
July 1, 2023
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Present
Product management. Selecting the appropriate product to sell and set pricing according to consumer demands and supply chain. Online shop construction,including planning and execution of product introduction, as well as product photo and video shooting , launching new products and shop optimization. Live-streaming operation. Apart from basic scene construction, I also optimize the performance of live-streamer,to keep traffic flow at high level.
social media supervisor
Vimiu Food Co,.Ltd.
August 23, 2022
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March 3, 2023
Content creation.Responsible for brand manual and related content,such as brand story,slogans and produc introduction,with copy and graphics. Event promotion. Organizing and executing brand-oriented and festival-oriented activities.To enhance the awareness of main products and brand value.And participation of Chinese New Year online activity reached at 100%,that means almost everyone notice our promotion and has a strong willing to be engaged in it. Social media operation. Responsible for the construction of WeChat, the Rednote and Tiktok accounts from 0-1,with 1683 new followers for wechat platform, 1211 viewing per note for the Rednote.Also,I managed the crm system with order app and online fan club.
Account Executive
ENJOY Communications Ltd.
April 1, 2021
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April 8, 2022
Having integrated social networks communication experience in FMCG industries. Scheduling social media posts for Thailand coffee brand—Cafe Amazon and Chinese smartphone brand—One Plus, including daily content as well as festival events. Multi-platform management. Responsible for the strategy for mainstream platforms such as Weibo, WeChat and the Rednote.Once the single reading volume of content on Weibo reached 10000+ and the interaction volume reached 3000+. Campaign launch. Once responsible for managing the new launch of One Plus 9RT and One Plus 10 Pro.As a result, the brand gained 65k new followers and the hashtag research times reached 8.1 billion. Event promotion. Cooperating with KOC/KOL as well as degisning vigorous activities to raise brand voice.
Social Media Specialist
Handpicked Wine Co,.Ltd.
June 30, 2019
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February 28, 2021
Daily content planning and production on social media platforms such as WeChat, headlines, Weibo, and the Rdenote. Participated in the writing, shooting and editing of the footprints of TikTok account "Tao Zhi Yaoyao", with a single click of 100k+. Taking charge of the whole process of brand video, including script writing,shooting and editing. Promoting the online wine course videos of our department.
Education
Lanzhou University
Bachelor's Degree
September 5, 2015
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June 30, 2019
When I was in university,I majored in Chinese Literature,however my curriculum more focus on film and drama.Since then,I've been passionate about content creation,especially play writing.So I made a decision to participate in school troupe,where I had a chance to contribute to school-scale rehearsal as a director assistant.Luckily,I was rewarded with Excellent Director Assistant.Additionally,the short film "Secret"co-created by our group won the 2nd award in the 8th Friend Cup Competition,a national competition mainly hold to encourage more students art works.As for academic parts,my GPA was 4.65,seated at top 10 in the class,enabling me to apply for the school-level scholarship twice.